The typeface “Puradak Gentle Gothic” is a font made up with the logo of Puradak chicken as the motif, and it is a font that utilized the luxurious feeling and strong impression of Puradak. The concept of logo of Puradak Chicken reflects the angular shape of the diamond in the logo and the curved shape of the symbol, and is designed as a title font with a frame similar to the Gothic font. In addition, the straight identity is applied to the bending, and the curved identity is reflected in the connection of the joint stem in contact with the column, which blends with the Puradak BI and makes it fascinating. Plus, it is a font with a gothic skeleton with serif points, and also includes 40 kinds of Puradak Chicken Pictograms that can be used universally in various situations.