Why Did the Seoul Subway Map Change?

For the first time in 40 years, the Seoul subway map has undergone a major redesign. Recently, the city also introduced a new, simplified single-line map for each subway route.

In this episode of Font Magazine, we take a closer look at the design strategies and thought processes behind the new Seoul subway map.

So, what’s changed?

✔ A more intuitive and easy-to-read line structure
✔ Transfer stations marked with traffic light-inspired colors
✔ Pictograms highlighting major Seoul landmarks
✔ A brand-new Seoul-exclusive font, ‘Seoul Alrimche,’ with a handwritten touch

The subway map you glance at every day may seem simple—but it's actually packed with carefully considered public design strategies to enhance communication and user experience.

Take a closer look at the hidden design stories behind the new Seoul subway map!