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- The Ginto system consists of the two sister-families Ginto Normal and Ginto Nord.
Ginto is a geometric-humanist typeface – fundamental to itʼs identity is the tension between circles and rectangles. The design developed from a period of research, surveying of a variety of sans-serif typefaces from across the 20th century and studying a shift from the Modernist ‘pure’ geometry into the slightly more baroque and exuberant style of typefaces cut during the photo setting period.
These two styles are remixed into a new vocabulary; shapes transition from the circular bowls into the straight strokes, with a contrast that gives a dynamism and personality while ensuring a more balanced tone, ultimately benefiting the typeface at smaller sizes.
Ginto Normal features compact shapes and a rational set of weights, ranging from Thin to Black. These allow Ginto Normal to perform well across many sizes and environments, and aesthetically result in a more technical, poised character. Particularly distinctive letters, like the ‘a’, ‘t’, ‘M’ and ampersand can be easily swapped for an alternative form via Opentype features, for those seeking a more behaved personality.
폰트 정보 구분 고딕 폰트디자인 Seb McLauchlan 디자인디렉팅 Seb McLauchlan 글자구성 라틴 348자